AI Killing sales series Part 1: AI Won’t Kill Sales — Just Bad Sales

AI Won’t Kill Sales — Just Bad Sales

Summary:

McKinsey: 30% of sales tasks are automatable today.
Gartner: By 2025, 80% of B2B interactions will happen in digital channels.
But AI can’t handle buyer resistance, nuance, or big-money framing.
Conclusion: Pair automation with a fractional AE who understands GTM. Human + machine = unfair advantage.

AI is transforming sales — but not by eliminating it. It's replacing inefficiency, not expertise.

According to a 2022 McKinsey report, around 30% of sales activities can already be automated with current technology. That includes prospecting, data entry, lead scoring, and follow-up sequences — the repetitive tasks that slow reps down. (McKinsey)

But here’s what AI can’t do: read a CEO’s tone mid-negotiation. Reframe a value prop on the fly. Turn a soft no into a signed deal.

AI replaces motion. But it still takes a human to create momentum.

The smart move? Pair automation with a seasoned fractional Account Executive — someone who plugs in fast, handles nuance, and closes when it counts. You don’t need five reps doing busywork. You need one closer backed by smart tools.

👉 That’s how I operate at GlobeOllie.com. I blend AI + experience to accelerate revenue without adding headcount.